The problem

The Adelaide Fringe approached Katalyst in 2015 when their business critical website, infrastructure and ticketing sales system were straining under very high traffic, increasing user demands and high growth in their online ticket sales.

They required a digital partner that they could trust and provide a level of expertise that could deliver a solution to support the high traffic, complex data relationships and large infrastructure a real time ticketing solution demands.

The solution

Katalyst partnered with multiple Fringe stakeholders to collectively re-imagine and deliver the Fringe’s digital presence. The website was redesigned with a long-term vision in mind and integrated into a new ticketing solution (Via, Red61).

The website now delivers a secure and seamless environment for users to quickly find and manage shows and ticketing. Significant work on user interfaces and data caching provide quick and accurate information under extremely high traffic pressures.

The outcome

Katalyst has developed a deep understanding of the Adelaide Fringe’s business, and established an ongoing relationship expanding multiple years. We work closely with third party application providers to ensure a fully integrated system.

The web application delivers a solid foundation for the Adelaide Fringe’s future expansion in the digital space. The data strategy and supporting infrastructure provides a platform, which can be scaled to handle millions of dollars in sales and traffic over a condensed 3 month period.

The Katalyst team our proud of this high profile, flagship project, which demonstrates our design, user experience and backend integration skills.