Today it is important for brands to find authentic ways to connect with the market and show they are making a difference in the world. Matching donors, charities, and companies was key to the Givematcher value proposition that would provide an ROI for companies to be active and matched to donors on the platform. Katalyst developed the application to allow companies to nominate their matching preferences for donors, and this was used to match donors in real-time with the companies supporting the same charity.
Simplicity in the outcome
Katalyst worked through many iterations of the user experience to develop a simple but effective journey for the donors as well as the companies and charities. This user journey had to explain how Givematcher worked, entice users to try the platform, and make the transaction simple for all parties.
Katalyst developed state-of-the-art minimalistic user designs using a responsive framework that works on devices of any size. For example, the charity page is well structured and allows the charity to promote themselves while maintaining the overall branding of the site. Call to actions are clear and the page is focussed on encouraging a donation to be made. The mobile version achieves the same outcomes in a smaller area.