The refinement of user journeys was critical to achieving successful online engagement across the broad community demographic throughout Victoria. Katalyst’s user experience designers worked with DPC to refine each user journey through a series of iterative feedback loops and testing with different user groups.
To reduce the administrative work, Katalyst developed system workflows that automate the approval process across key stakeholders who need to review and approve each submission. Using the approval workflows developed by Katalyst, DPC were able to quickly identify idea proposals that needed further refinement to reach a level that could be approved for voting. Following a review of submissions, around 90% of these progressed to the voting stage.
Insight and analytics capability was provided through data exports to Microsoft PowerBI where DPC developed visualisation dashboards to gather insights about the initiative. This allowed DPC to map regions where engagement in the initiative was weaker and contact councils to promote and encourage more submissions in those communities.
For marketing and communications, DPC used SalesForce CRM and Marketing Cloud. Katalyst’s development team integrated the Pick My Project website with SalesForce API. This approach gave DPC enterprise software capability in the backend while providing a purpose-built online experience for Victorians to fit the community and initiative.
The initiative received thousands of idea applications. With all ideas submitted, DPC performed testing simulations of the voting algorithms for different regions. Katalyst produced prototypes to enable DPC to test and refine the voting system. This ensured a fair voting outcome for communities across Victoria.